B2B buyers behaviour require marketers to focus on influencing the business...
Although this evolution has started a long while ago, it is only relatively recently that the B2B marketing and sales community as a whole has realized the magnitude of the challenge: today, in most...
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The concept of Business Ecosystem; A general description (part 1)
In a previous post, I described the shift in behaviour of B2B buyers as the main reason why B2B marketers need to manage the interaction of their company with the overall business environment, or...
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The concept of Business Ecosystem; A general description (part 2)
In the previous post, we have looked at a global description of a company’s business ecosystem and stakeholders. Our conclusion was that companies need to manage a web of relationship with the key...
View ArticleIt’s not a business, it’s an ecosystem (from socialmedia today)
Yesterday, I wrote two posts on the concept of business ecosystem. The content was – on purpose – a bit conceptual. I already announced that the next post would focus on showing how these concepts...
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Influencers; the key to B2B sales success
You are in B2B sales. Do you consistently outperform your competitors? Or do you dream of doing so? You might be well advised to have a chat with your marketing colleagues on influencers. A survey...
View ArticleB2C and B2B share the need to engage Influencers
In the last two weeks, I have presented twice on the subject of influence as a key factor in B2B marketing and sales and in the acquisition of new customers. Concepts that work for entrepreneurs and...
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Upcoming Webinar on Influence-focused strategies in B2B
The term “Influencers” has become pervasive but what does it really mean for a B2B company? Should B2B Marketing & Sales managers take the general talk on influencers for relevant and apply the...
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